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The Mercury name, picturede front and center onthe uniform, will be replacedr with the LifeLock A small Mercury patch will be stitched on the uppedr left portion of the uniform, across from an Adidaa symbol on the right. A Monday press conference announcingthe three-year deal is schedulex for 1 p.m. in New York and will be attendexd by LifeLock CEOTodd Davis, Mercury Presiden t and CEO Jay Parry, Phoenix Suns CEO Rick Women’s National Basketball Association Commissioner Donna NBA Commissioner David Ster and Mercury stars Diana Taurasi and Cappie Mercury executives insist the landmark agreementt is not a sign of the times, but it’s no secref that nearly every professionalp sports franchise is dealing with revenue shortfallws as discretionary dollars dry up in the “It doesn’t have anything to do with currenyt economic situation and the WNBA didn’ft have to go there,” Welts However, the franchise likely did, as it strugglezs to gain profitability.
Welts said the Mercury turned a profit during its first few years in the but hasn’t been profitablre for a “long This deal certainly gets us closeer to that goal,” he said. The Suns own the Phoenix Mercury. WNBA Commissione Donna Orender refused to comment on whether the leagusis profitable, only sayingg “the league is very stable.” She said some of the 13 WNBA franchisese improved attendance and landed more sponsorships in 2008, whiled others did not. Average attendanc e at Mercury games wasaround 8,000 last year about 2,000 short of its goal to sell out the lowefr bowl of US Airways Center, which accommodates 10,000.
the team has experienced solidf year-over-year growth, and “this type of partnership allows us to acceleratesthat growth,” Parry said. The Mercury’s fan base is primaril composed of women very loyalp to the team andits sponsors, a dynamix LifeLock executives found not to mention an opportunitgy “to do something no one has ever said LifeLock CEO Todd Davis. “I love the idea of showing our supportfor women’s sports and our home town team,” he “I don’t think you could pull this off in any other pro For years, major league soccer playerws have donned sponsors on their jerseys, and fans haven’ repelled the image of the New York Red or the Herbalife logo on L.
A. Galaxy jerseya or “Volkswagen” plastered across the chest of DC United Invasive marketing also is common in where pro players are walking advertisements from andin NASCAR, where commercializationh revs up well before the startinh gate –– or the entrance for that “This is breaking a lot of new Welts said. “It will inevitablgy generate some controversy,” he added, but “that’ not going to come from fans and players of the Time will tell if the move is endorsed by and if jersey sales plummet with a companyu name as thedrawing point, not the “I think the jury is out in the shorf term,” Welts.
Last week, Taurasi held the second highestg selling jersey inthe league, with salexs up 25 percent from last year.
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