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Terms of the deal were not Admira analyzes demographic data on viewera to generate more targeted TV ads and also adds automatiojn to thebuying process. The two companiesd tested the system, usint Admira with the NBC Local Media group in March to buy and sell locak television ads inLos Angeles. "Our initiak test of the systemin L.A. is off to a great Admira provides us with the potentialk to help attract an entirely new segmentg of advertisers to thelocal marketplace, particularly small and midsize businesseas that might not otherwise be able to buy locap television station advertising, which is a huge leap forward.
" Frank president of platform development and commercial operations for NBC Locap Media, said in a statement. The full partnership is set to begihn inthe fall. The two giants are more known througgh their linkthrough MSNBC.
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