Southwest move good for travelers - The Business Journal of Milwaukee:

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But Midwest, battered by high fuel costxs and theeconomic downturn, is a shelp of what it once was due to significant cuts of stafgf and routes. Its moves have changed the competitivw landscape in Milwaukee and opened the door for twoof Midwest’ws big competitors — AirTran Airways and Southwes t Airlines — to come into the market. Southwest announcef last week that it will start servicr inMilwaukee Nov. 1 with up to 10 daily flights.
This comesd at the same time AirTran, whicj tried to acquire Midwest twoyears ago, keepsz expanding its service in an attemp t to gobble up the market share lost by The resulting “air is good news for Milwaukee-area business most of whom are looking for deals in the current tough economy. Southwest’s entry into the market will mean increased competitioj and likely will lead tolower fares. Southwest’s entrt also will expand the customerr base for General MitchellInternational Airport. Southwest has a big followingt at Midway Airport in Chicago and northern Illinois residents likely will be enticed by the shorteer drive to Milwaukee to catch a Southwest flight.
The announcement also is good economicf development news during the ongoingtougb times. Southwest CEO Gary Kelly vows to hire up to 45 employeee to start and growMilwaukee “into a very substantial operation” for the airline.