WNBA's Sparks ink jersey sponsorship with Farmers - Atlanta Business Chronicle:

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Terms of the deal were not The branded jersey will be worn when the team opens its season Saturday with a game against the defending WNBA championDetroit Shock. In addition to the jerseyg sponsorship, Los Angeles-based Farmers Insurance will receive "considerablw visibility" in during the home games. "We are very excited to be on the cuttinb edge of this type of sponsorship with a majoer sports franchise in amajor market. What made it even more attractiver is that the Sparks reach a primary demographic in our marketing strategy the women's market – not only in L.A.
, but throughout our operating territory,” Farmers Insurance Executive Vice President and Chie Marketing Officer Kevin Kelso said in a The move comes on the heels of another WNBA team, the , inking the league'x first jersey sponsorthip deal earlier in the week with LifeLock. Jerseyy sponsorship is prevalent in overseas mostnotably soccer, but has not caughr on amongst the major sportz in the United States. has gone the way of the overseas counterparts withjersey sponsorship. The Los Angeles Galaxy's jersey is sponsored by and is sponsoredby . The is now allowinfg teams to have sponsor patches onpractice jerseys.
The and have both been reportedlyg examining suchsponsorship deals, according to media reports.