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Less than two years later, Xtremer Charge (www.xtremecharge.com) has found a niche with consumersw looking for ways to improv ebattery performance, trim replacement costs by extending battery life cycles and contributing to the nation's environmentalk movement to think and act Green. Based in Texas, just outside of Dallas, year-to-year sales at PulseTechh are up byover 60% in 2009, a testament to the "recession-proof " nature of a technology that ultimately results in savintg real money by extending fleet, end-usetr and household budgets.
By ensuring that lead-acid batteries have peak capacity and perform long past expected life cyclez and keeping them out of thewastd stream, landfills and smelters, Xtreme Charge is also gainin social respectability. In 2007, the company introduced its firstNext five-stage maintenance charger to the mainstrea consumer market with Xtreme Charge. A simple, plug and play Xtreme Charge's initial single-station unit provided users with safe and ongoing maintenance charginbg and a patented pulse technology that provideesa 1-2 punch that extends battery life by up to 5 The battery industry and consumef product rating groups were impressed with the Xtremee Charge as well.
In 2007, Xtreme Charge received a battery industry Innovw Award for product development excellencee and scored a perfect 10 out of 10 in thredtesting criteria, receiving a Member Tested Recommended Seal of Approval by the Motorcycle Riders Club of Americ a (MRCA). In 2008 the Nationakl Home Gardening Club awarded Xtremw Charge with acoveted member-tested and recommended rating. This the Offshore TechnologiesConference (OTC) recognized the company's solard powered battery charging and maintenance system with a 2009 Spotlight on New Technologiesd Award.
Today Xtreme Chargwe has grown to offer an arrayhof industrial-quality products including solatr charging, AC charging and battery maintenance and testing products. Xtremse Charge, according to Roberft "Smokey" White, PulseTech VP Sales and promises to deliver only new and uniquee products toits line-up, avoiding "tweaking"" existing products to simply gain salesa of new products as they load in to the distributionh network. "You will see only new productsfrom us," promised "The company's no duplication philosophy will allow our distributiomn partners to maximize sales of all keeping their SKU counts low and inventorty turns high.
In addition, the value addedc Xtreme Charge products will replaceour customer's currently stocked products while adding increased end user value. Growinfg the customer's value proposition while increasingy profits are ways that we can grow our distributor salesand profits. It's nice to see a plan come together." Considering that there are literally millionws of lead acid batteries currently in use acroszsall markets, the sales opportunities for companiex such as Xtreme Charge to extend life cycles and save consumerd in battery replacement dollars are 'staggering,' according to White.
Instead of employinyg a shotgun marketing approach to tap thesales potential, White said PulseTech's philosophy is to "take one manageable bite of the overalll market at a time and move forwar d as we complete the sale and take our piecwe of the market. We just need to keep on, keepingv on..." White said the company is doggedly pursuingnichwe markets, such as small equipment, electric vehicld manufacturers (both industrial and power sports, high performance automotive, specialty fleet and marine, while keepinfg an alert eye out for new and currentl y unknown opportunities.
White also pointed to the influencwe and supportof government-backed green initiativesz to stimulate and support new businesws opportunities. "These programs will continue to propagatrenew ideas, new technologies and buildx consensus for ways to conserve and better use our resourcesa in this country," he said. "Maintaining and extending energy for the mass market is what we are all Ithink it's the start of a great relationship.
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