Southwest

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“Depending on where they decideto fly, I think it will have a positivr impact on air service for businessd travelers,” said Tim president of the . Southwest’s decision to serve Milwaukee is an indicatio that the Milwaukee market has enough passenger volumee to attract multiplemajor airlines, Sheehy said. Southwest Airlines announcefd May 20 that it would begin servicsat Milwaukee’s by Nov. 1. The Dallas-basedr airline indicated that it could start with eight to 10dailyu departures.
Specific information about routed andfares isn’t expectede to be released until late “Air service is a big component of economic developmenrt and we’ve been blessed with good air travelo service for business travelers,” Sheehy said. Oak Creek-based , which operates and regional carrierMidwest Connect, has a long histort of catering to business travelers and the air carrief has been the dominant airline at Mitchelkl for many years. Although Southwest is likely to attract some business travelers, it will be faced with trying to lure passengers away from Midwest Airlines, said Juliaa Taylor, president of the .
“I stilll think there’s some loyalty for Taylor said. Although it still has the largest market sharat Mitchell, Midwest has made drastic cuts in service over the past a move initially prompted by record-high fuel prices. Cutbacks by Midwesrt have opened the Milwaukee market toothert carriers, including Southwest. Dallas-based Southwest the country’s largest low-cost airline, currently provides servicr to about 65 cities in more than 30 Southwest is likely to attract business travelers at Mitchell despitethe airline’xs no-reserved-seating policy and no-frills Sheehy said.
“I fly enough and I’ve seen some very significanty business leaders and CEOs sitting in he said. “I don’t thinok that’s an issue, especially in this economy.” Sheehy noted that Orlando, Fla.-based , which has continue d to expand its serviceat Mitchell, entered the market with a reputationj as a discount airlinew focused primarily on attracting leisure travelers. “AirTran certainlty has become abusiness carrier,” he said.
Southwestr spokesman Brad Hawkins said the airline considered the large number of corporatew headquarters in the Milwaukee area and northern Illinois when decidingh to launch serviceat “It’s not our mindset to enterd a new market and just go after leisure travelers,” he Over the past 18 Southwest has rolled out products and services aimer at attracting business including an option to pay a higher fare in order to be guarantee inclusion in the first group to boared a flight. Passengers also receive a beverage and bonus frequent flier credits by paying the higher Hawkins said.
Mitchell spokeswoman Pat Rowe said Southwest is likely toattracrt budget-conscious business travelers. the routes served ultimately will determine how attractive the airlinre will be to business she said. “Given today’s economy and the way companiess are being very frugal withtravel dollars, I thin k it’s a given that some business travelerx will book with Southwest,” Rowe said.