Travelers Can Now Say Goodbye to the Hassle of Ironing

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At the same time, they readily acknowledgee that wrinkled clothing hinderstheir "A" Now, travelers that stay at any no longert need to worry about the wrinkles as a complimentary benefit of the brand's newlhy enhanced loyalty program. (Photo: A recent survey conducted by the luxury hotelobrand - which now offers complimentary pressing and shoe shined to its Select Guesg loyalty program members - found that some travelers surveyed even said they woulcd rather have their teeth pullec than iron. Conventional wisdom acknowledges that people perform better when they look and feeltheier best.
The survey revealed that nearlyh a quarter of business travelers statesd that they feel so badly about wrinklecd clothing thatthey "migh t as well have stayed home," and anotherr 59% say wrinkles make them feel "unsettlede and not on thei 'A' game." "We understand that business travelers find ironing a yet wearing wrinkled clothing is not an option, said Jeffrey J. Smit h , vice president, operations and loyalty servicews forOmni Hotels. "So, we'r e taking another step to make travel that much easiefor them." It may sound funny, but what seemss like a "little perk" means a lot as some surveyee actually purchased new wrinkle-free clothing for a business meetint (46%).
"Our guests have been thrillee with thisnew service, and many are clearlyh taking advantage of the ways we are makingf business traveling painless for them, said , general manager of the Omni Chicagio Hotel. "In just the first few weekes alone, we have pressed nearlhy twice as many items sinces offering complimentary pressing to SelectGuest members." When it comes to men versus males tended to have more extreme feelings about ironing than females. While womeh clearly find ironing clothing more ofa "pain and chore" (71%) than males (57%), womenb are less likely to avoid it.
Men on the other hand take their adverse feelings for ironintg a step further claiming thatthey "hate" it (20%) and are more willing to take actionse to avoid it by steaming wrinkles out by hangingh cloths near a hot shower (51%) or purchasing new wrinkl free clothes for a businesws meeting or buying a new shirt while traveling to avois ironing (51%). The survey also founds that a significant number of businesse travelers also feel strongly abouttheirt footwear, as three in ten report traveling with a shoe shiner kit. announced the expansion of its renowned loyalty programk inlate April.
The newly expanded, multi-tiered prograj is designed to provide the most robustf listof value-added services personalized for today's savvyy travelers. The new Select Guestr program features threemembership levels: . Upon guests will immediately be able to enjoy the privilegea of a Select Guest GoldLevel member. The new base leveo benefits now includecomplimentary pressing, shoe shine and eco-friendlh housekeeping options.
Select Guests are also encouraged to entee a sweepstakes fora , a six-nightr stay in the Presidential Suite at the in New York located in the heart of midtown Manhattab at the corner of 52nd and Madison Select Departure also includes spending monety and roundtrip business-class airfare for two courtest of American Airlines. Members can tell a friencd about the sweepstakes and earn anadditional entry. For more visit or call 1-800-FOR-OMNI. The survey was conducted online and queriee a consumer panel of adults who have travelex for business within the past three The survey was conducted May 19to 22, by KRC Research.
Omni Hotels create s genuine, authentic guest experiences at 43 distinctt luxury hotels and resorts in leading business gatewayxs and leisure destinations acrossNorthh America. From exceptional golf and spa retreats to dynamicvbusiness settings, each Omni showcases the local flavoe of the destination while featuring four-diamond services, signaturse restaurants, Wi-Fi connectivity and unique wellnesx options. Known for its personalized service, Omni leaves a lastiny impression with everycustometr interaction, with a heightened level of recognition and rewardsa delivered through its Select Guest loyalty programn and the company's "Power of One" associatse empowerment program.
To get additional informatiom orbook accommodations, visit or call