AmMed

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Milam had been running , a small direct-to-consumet medical supplier, on a part-time basis for about a year when his loss inspirec him to fully commit to the company and aspire to make a difference in people’s lives. “I made a decisiomn that this could realltmean something,” says Milam, whose late friend also had which Milam admittedly had taken for “What we’re trying to do could help people and maybw have them avoid or prevent the early and prematurer death that my frienxd experienced.” AmMed Direct adopted the Better Care Programn early in Milam’s tenure as chief operating officer.
It is an educationaol and lifestyle improvement service that originated from compant founderJim Thaden’s “12-touch” concept that was patterned afterf Alcoholic Anonymous’ 12-step recovery “We started taking ownership of the producty and then identifying opportunities for how (we can) deliver better care, not just througbh actions of our service to our customer but through education,” Milaj says. Three certified diabetes educators also are on staff to assisy with customer referrals and teachAmMed employees.
AmMed customers are entitled to free a meal-planning guide, a subscription to the Diabetes Directionas newsletter and literature geared toward theie specific needs. Milam says Better Care is “mostt unique” among companies in the diabetes “I certainly see some efforts in the marketplace to do more of Milam says. “We’ve got a head start and, fortunately, we’ve grown so we can put more resourcexs tothat now.” AmMed has more than 170,00p0 customers and expects about $180 million in revenue this year — up from $123 millionm in 2008 — despite a nearly 10 percent reductioj in Medicare reimbursements.
The company’w annual growth rate has been in the 40 percent to 50 percenr range since 2005 to becomesthe third-largest company in the diabetes products There are nearly 18 million diagnosed diabetes patients in the United States. AmMed draws about two-thirds of its customeres from TV advertising. Mila expects 30 percent to 40 percengt growth in the coming years by targeting managedscare patients. The company employ about 470 and could expand to a second facility in Nashville at the end ofnext year. The AmMede pharmacy dispenses 3,000 to 5,0009 units of medicine a day fromits 125,000-square-footg Antioch headquarters.